BookMyShow – Incredible Story of Failure to Multi-Millionaire Startup

BookMyShow & its Ticket to Success – Hemrajani’s Futuristic View

BookMyShow is India's leading ticketing platform for entertainment and unites all movie lovers. The company offers a range of bookings, from movie bookings to monument visits. Ticket bookings could never have been this easy and hassle-free. But this wasn't an overnight success for them. The company worked hard for more than two decades to reach where they are today. BookMyShow has been on a roller-coaster ride for sixteen years, experiencing all types of crests and troughs.

BookMyShow – India’s First Digital Ticketing Platform

BookMyShow began as a software re-seller for movie theaters in 1999 and has now evolved into a platform for cloud-based ticketing for events, movies, sports, and plays. At the time of its beginning, BookMyShow was known by the name of its parent firm, Bigtree Entertainment Pvt. Ltd. It has more than 30 million customers in five countries.

BookMyShow Startup – Key Points

• Company Name - BookMyShow
• Founded - 1999
• Headquarters - Mumbai
• Parent Organization – Bigtree Entertainemtn Pvt. Ltd.
• Founders – Ashish Hemrajani, Rajesh Balpande, Parikshit Dar
• Business Sector - Online Ticket Booking
• Website – www.bookmyshow.com

BookMyShow Startup - Founders

BookMyShow was founded by Ashish Hemrajani, Rajesh Balpande, and Parikshit Dar. All of them are alumni of Sydenham Institute of Management, Mumbai. Before launching this company, Rajesh Balpande worked as an investment banker and, Ashish worked for J. Walter Thompson. CEO of the company is Ashish and, under his leadership, the company has seen tremendous growth.

BookMyShow Story - Brand Name and Logo

• Brand Name BookMyShow was initially named ‘Go for Ticketing’, but in 2002, it got renamed India Ticketing. The company wanted to change its name and wanted to go with something catchier. In 2007, the company organized a contest among its employees. They had to suggest a better alternative name for the company. An engineering intern came up with a name and, the company decided to go with ''BookMyShow''.
• Logo The brand's logo is in simple red and white color that is very catchy for the customers.

BookMyShow Startup - Services

You can avail yourself of all the services provided by BookMyShow through its app and website. The company constantly app is available for Android, iOS, Blackberry, and Windows. They keep upgrading their app from time to time and allow their customers to check show timings, read reviews, book tickets, watch trailers, etc.

The company primarily provided only the movie ticketing facility to its customers. But now they allow bookings for almost everything. You can:

• Book Movies,
• Book Sports Events,
• Book Plays,
• Book Fairs,
• Book Monument Exhibits,
• Book International Events,
• Book Concerts,
• Book Standup Shows

BookMyShow – Business Model

BookMyShow integrates the backend of this app with the APIs to show the real-time availability of tickets. The company makes money through these sources:

• Ticketing Revenue - 60% of the revenue of the company comes from this source. The company charges various fees like a convenience fee, commission on ticket bookings, internet handling fees, etc. For the n0n-movie events, they charge a commission on the sale of the tickets.
• Non-ticketing revenue – Book My Show also has various non-ticketing revenues. Many companies collaborate with them and, they earn through these sources.

BookMyShow – Investors and Funding

The company did not have any investors from 2002 to 2006. After the boom in the internet facilities, infrastructure set up, debit and credit card facilities, etc the multiplexes grew in the country. It made the company look like a promising and good startup. It attracted a lot of investors and, they invested in this new venture. Some of the investors of the company are as follows:

• Network 18 - Seed, 2007
• Accel - Series A, $18 million, 2012
• Saif Partners - Series B, $25 million, 2014
• Accel, Saif Partners, Stripes Group, Network 18, Series C, $81.5 million, 2016
• TPG Gropu - Series D, $100 million, 2018
• Capital 18 - Venture, 2019

BookMyShow Startup - Acquisitions

Some of the acquisitions of the company are as follows:

• Ticket Green - 2013, Chennai-based company
• Identifier - 2015, Bangalore-based company, For $2 million
• Fountain - 2016
• Masti Tickets - 2017, Hyderabad-based company
• Townscript - 2017, Pune-based company
• burp! - 2017, For $10,300
• nFusion - 2017

BookMyShow - Competitors

BookMyShow has a lot of competitors in the market. Right now, its biggest competitor is Paytm that offers various discounts and cashback to its customers. Some of its other competitors are as follows:

• TicketCounts
• Explara
• BookMyEvent
• Kyazoonga
• MeraEvents
• TicketGenie

BookMyShow - Awards and Achievements

Some of the awards and achievements of the company are:

• Awards
  • The Hottest Company of the Year - By CNBC Young Turks Awards, 2012
  • The company to watch out for - By CNBC Young Turks Awards, 2012
  • Best Omnichannel Customer Experience Brand - By OneDirect Quest Customer Experience (QuestCX) Awards
• Achievements
  • 50 million-plus app downloads
  • 15 million-plus tickets sold in a month
  • Two billion-plus pages viewed in a year
  • 35 million-plus customers
  • It covers 5500 plus screens
  • Operating in 5 countries
  • It provides services in more than 700 cities and towns
  • Official ticketing partner of Delhi Capitals. Mumbai Indians, Pune Warriors, Kings XI Punjab. Rajasthan Royals in IPL.
  • Exclusive ticketing partner for Formula 1 race.

BookMyShow - Growth and Revenue

BookMyShow had a growth of more than 30% in the FY 2018-19. The company saw a dip in its revenue in the past two years due to the COVID pandemic.

But they earned revenue of INR 391 crores in 2019 and INR 300 crores in 2017.

BookMyShow - Future Plans

The company plans to target some of the areas such as:

• BookMyShow is planning to add a merchandising section on its website. The customers can buy hoodies, tees, and apparel from it.
• They are also planning to focus on the betterment of the mobile segment.

BookMyShow - Challenges

Right now, the company has to face a lot of challenges. Some of the challenges of the company are:

• COVID-19 Pandemic - The firm has already seen a lot of challenges from day one. But currently, its challenge is the COVID-19 Pandemic. The online ticketing got shut and, the company has seen almost no bookings in the past 1.5 years.
• Competitors - BookMyShow acquires 85% of the online ticket booking market. However, the company has very few competitors but could give them strong compassion in the coming years. The company needs to come up with new strategies to overshadow its competitors.

BookMyShow – Closure

BookMyShow is already the leading company in its sector. This company has been in the market since people were not familiar with booking tickets online. It has seen significant growth in the past 7-8 years and, this success is not going anywhere now.