Startup Stories – More than Just a First Step

Hear the Story of Most Courageous Startup Founders & the Journey through their viewpoint. Every Successful Startup has gone through an unsaid path including the process of Idea Generation, preparing an unprecedented strategies & business model, and overcoming competition, and here we uncover these points to share it with future entrepreneurs like YOU!

Latest Stories

Zepto Startup Story – How a Teenager Built a Million Dollar Worth Company?
Zepto Startup Story – How a Teenager Built a Million Dollar Worth Company?

Zepto is a platform that delivers groceries to its customers within 10 minutes. It got founded by Aadit Palicha and Kaivalya Vohra in 2021. The company's valued at $570 M and it is adding more than 1,00,000 new customers to the platform almost every week. The company raised a total funding of $360 M in the past few months. Zepto’s headquarters is in Parel, Maharashtra.

Kriti Taggarse 6298 Read
Yulu Startup Story – Environmental Friendly Mobility Provider
Yulu Startup Story – Environmental Friendly Mobility Provider

Yulu is an environmentally friendly transportation provider company. The company got started in 2017 by Amit Gupta, RK Mishra, Naveen Dhachuri, and Hemant Gupta. Yulu’s headquarters is in Bangalore, Karnataka. The company has raised total funding of around $25.9 Million in over 4 funding rounds.

Deepanshi Sharma 1939 Read
Ruchi Soya Success Story – India’s Largest Manufacturer of Edible Oil
Ruchi Soya Success Story – India’s Largest Manufacturer of Edible Oil

Ruchi Soya is a brand that is known for organic and pure food products. It got founded in 1986 by Dinesh Shahra. The company has a revenue of more than INR 16,382 crores and its headquarters is in Indore, Madhya Pradesh. Ruchi Soya has now been acquired by the giant Patanjali Ayurveda.

Ishika Agrawal 4486 Read
Resume Giants Startup Story – Helping You Land the Best Jobs
Resume Giants Startup Story – Helping You Land the Best Jobs

Resume Giants is one such platform that helps in building the best professional resumes for its clients. The company’s platform provides around 70% more chance of landing a better job. Resume Giants provides a free platform to its users for a year and thereafter just charges a nominal amount.

Riya Kumari 2651 Read
MobiKwik Success Story - Transforming the Face of Digital Payments in India
MobiKwik Success Story - Transforming the Face of Digital Payments in India

MobiKwik is a Gurgaon based company that got started in 2009 by Bipin Preet Singh, Chandan Joshi, and Upasana Thakur. MobiKwik is a Unicorn company with a valuation of more than $1 Billion. The company raised total funding of $178.94 M since its incorporation. It earned a revenue of more than $39.98 M in FY 2021.

Rashmi Sahu 2518 Read
Gallabox Startup Story - Making Things Easier For Your Businesses
Gallabox Startup Story - Making Things Easier For Your Businesses

Gallabox is a company that helps in scaling the businesses of other companies. It got started in 2020 by Karthik Jagannathan, Yogesh Narayanan, and Yathindhar Panchanathan. The company’s headquarters is in Chennai, Tamil Nadu and it works on the subscription-based business model.

Soha Habib 1390 Read
Especia Startup Story – The Best Team of Experts for Your Business
Especia Startup Story – The Best Team of Experts for Your Business

Especia is a team of CAs & CS that provides various solutions to all startups. The company got founded by CA Harshil Goyal and CA Sajal Goyal in 2010. Its headquarters is in Noida, Uttar Pradesh. Especia has more than 500 happy clients and they have served over 30 plus the industry.

Rashmi Sahu 1025 Read
Digit Insurance Startup Story – Disrupting the Insurance Sector
Digit Insurance Startup Story – Disrupting the Insurance Sector

Digit Insurance is an insurance service provider startup that got funded by Virat Kohli as well. The company got started in 2017 by Kamesh Goyal. It was the first company to achieve Unicorn status in 2021. Digit Insurance’s current valuation is more than $4 Billion and its revenue is $311.83 Million. The company’s headquarters is in Bangalore, Karnataka.

Rashmi Sahu 3181 Read


Rapido Case Study – How this Travel Startup Rapido Beat Ola & Uber?

Rapido is an Indian online bike taxi aggregator based in Bangalore. It got founded in 2015 by Pavan Guntupalli, Rishikesh SR and Aravind Sanka. It now has 5,00,000 captains serving 10 million customers over 90 locations. Rapido claimed a 12.5x increase in revenue in the FY 2019-20.

Digital Yug 10748 Read
Fresh Unicorn Rivigo Startup - Bringing the Change in the Logistics Sector

Rivigo is a technological logistics company that was founded by Deepak Garg in 2014 in Haryana, India. It was the first to bring the global first-driver model through strong technology, culture, data, and operations which aims at providing a delivery time to clients.

Soha Habib 3321 Read
Indian Design Mogul from Middle Class Family: Sabyasachi Collections

Sabyasachi Mukherjee is an Indian fashion designer who came from a small middle class Bangladeshi family but made a name in the industry. He is bollywood’s favorite attributor.

Aashi Jain 4537 Read
Acharya Balkrishna’s Ayurvedic Empire: Patanjali Success Story

In 2017, Patanjali’s sales revenue increased from Rs 43 crore in 2016 to Rs 10,500 crore, marking an astonishing jump. It used extensive marketing techniques to become a household name.

Muskan Garg 3931 Read
Bringing Revolution in Indian Dairy Industry: Aadvik Foods Story

Aadvik foods manufactures camel based dairy & essential products including camel milk. The startup is bringing a change in the milk habits of Indians.

Ayush Sharma 3235 Read
BharatAgri Story: Startup Set to Revolutionize Farming

Sai Goel is the founder of BharatAgri and was listed on “30 under 30” list of Forbes 2020. But what BharatAgri does? Read to Know!

Anindita Paul 3813 Read
Unheard Startup Story Of Instagram: Why Facebook Bought it for $1B?

Instagram Success Story 2021: The Strategy in Founder's Mind

Ella Williams 2481 Read
Story of Ola Cabs: India’s Answer to Uber

When Bhavish Agarwal, Ola Cabs’ Founder, was starting the company, his father told him, “Kya Beta IIT se Pass Hoke Travel Agency Kholega”. Read the full story!

Aakarsh Arora 4317 Read

Women Empowerment

Affordable Jewelry Platform Pipa+Bella Hits at the Market : Gets Acquired by Nykaa

Pipa+Bella is a digital fashion brand and retailer, providing affordable jewelry to all, with new styles introduced every week. It was founded in 2013 by Shuchi Pandya, Komal Pandya, and Shivani Pandya and has a current valuation of $170K.

Kriti Taggarse 4072 Read
PinkVilla Startup Founder – The Engineer who was a Bollywood Buff

PinkVilla is a one stop solution for all the Bollywood News, Gossips, and insights of your favorite celebrities. The idea was started by Nandini Shenoy in 2017 and is valued more than $20M.

Swati Chandra 9446 Read
Freshmenu Story: New Idea Startup Eyes Profitability in 2021

Rashmi Daga, is a women entrepreneur & founder of Freshmenu. Today, her startup is valued at $300M. Read her startup’s growing story.

Aashi Jain 2971 Read
Making High Value Business with Low Margins: Lijjat Papad Story

Do you know Lijjat Papad venture was started with only Rs 80 by 7 women and in 2020 it was valued over Rs 1600 Crore. Read the story of persistence and value.

Anindita Paul 6785 Read
Earning with Idea of Story Sharing Platform: POPxo Startup

Priyanka Gill, founder of POPxo, started this digital media company in 2014 when India was not internet friendly. Now, it is listed on the ‘30 under 30’ list. Read the whole story.

Rupsa Das 2298 Read
Chumbak Startup Story: $30Million Valued “Fridge Magnet” Unique Startup

Chumbak Startup Story: Starting, Investments, & Strategy

John Wilson 13010 Read
Nykaa Success Story: Unique E-commerce Portal to a unicorn startup

Nykaa is all set to launch its IPO in 2021, making the founder Falguni Nayyar’s net worth in billions. Read how she left a high paying job and started Nykaa at age 50.

Sameera Redkar 3832 Read
How Canva Founders and CEO Built a $6B Company?

Canva Founders Success Story: Building Billion Dollar Firm

Anindita Paul 2340 Read

Digital Startup

MoneyTap – India's first app-based personal line of credit

MoneyTap raised $82.3 million. The company was founded in 2015 by Bala Parthasarathy, Kunal Verma, and Anuj Kacker. The startup had 300,000 registered customers from 14 cities in India within eight months of its launch.

Digital Yug 3534 Read
Zoomcar Startup – The Blockbuster Story of Giant Indian Car Sharing

Zoomcar enjoys the distinction of being India’s first personal mobility platform. It got founded in 2012 by Greg Moran & David Back. Zoomcar has a 75% market share and plans to increase to an 80-85% in the following 18 months.

Digital Yug 4066 Read
MyGate Startup Story – Revolutionalizing Indian Security Tech Space

MyGate is one of the Most Promising Security Management companies. It got founded in 2016 by Vijay Arisetty, Shreyans Daga, and Abhishek Kumar. MyGate provides a range of services and has over 1.2 Million household users.

Deepanshi Sharma 3337 Read
Anshoo Sharma’s Magicpin Startup – Making Money by Helping People find Locations

Magicpin is an online location intelligence platform that was founded by Anshoo Sharma and Brij Bhushan in 2015. They have more than 10,000 employees working for the organizations and the company has received more than $38M funding till now.

Swati Chandra 4262 Read
Big Basket Startup – Everything About India’s Biggest Online Grocery Store

Big Basket is India’s Biggest Online Grocery store founded when the Internet was not mainstream in 2011 by Hari Menon & team in Bangalore. Tata Group has acquired 64% stake in the company recently.

Soha Habib 11160 Read
Mastercard Success – The Payment Portal that grew with Collaborations

Mastercard is a global financial service provider player that was started in 2006 by Wells Fargo. Since then, the company has grown exponentially to become a $395 Billion valued firm and has more than 22,000 employees all over the world.

Swati Chandra 2416 Read
Indian Regional Language Startup Pratilipi – Storytelling Platform

Pratilipi is an Indian storytelling startup that was started in 2014 by 5 friends and connects both writers & readers. The company recently rose $48M in July 2021 at $265 Million valuation.

Soha Habib 3526 Read
Yash Jain NimbusPost – The Startup that Carries E-commerce Sellers

NimbusPost is a logistic solution based tech startup that was started by Yash Jain & Rajeev Pratap in 2018. The company integrates shipping partners for E-commerce websites.

Swati Chandra 4377 Read

Indian Mind

Adon Hair Care Kit by Dr Ashok Sinha – The Best Ever Hair Loss Treatment

The problem of baldness is common in India and people are generally ashamed of their hair loss problems. However, with more science advancements, the solution to this issue has also come. Adon Hair Care Kit offers complete hair loss treatment without any pain or side effects.

Prakash Mishra 4200 Read
India’s first private player to test-fire multiple rocket propulsion systems: Skyroot Aerospace

Skyroot Aerospace is an aerospace small lift satellite and rocket launch vehicle designer based in Hyderabad, Telangana, founded in 2018 by Pawan Kumar Chandana and Naga Bharath Daka. It has raised close to $15 million in funding to date and aims to begin launching in 2022.

Digital Yug 2767 Read
Loom Solar Startup - Optimizing Solar Energy and Efficiency through Innovation

Loom Solar is a manufacturer of Lithium batteries and solar panels. Its founders are Amol Anand and Amod Anand. The startup is bootstrapped and raked in revenue of Rs. 30 crores in 2020. They just launched India’s most efficient solar panels - the Shark series.

Digital Yug 2725 Read
Ambani’s Reliance Industries Limited – The Story Behind the Largest Indian Company

Reliance Industries Limited is India’s biggest company by market valuation and the fourth company globally to hit a $100 billion valuation. The company was started in 1973 by Dhirubhai Ambani and currently is led by Mukesh Ambani.

Swati Chandra 4974 Read
How Bangalore - Based Licious pulled 500% Growth in Just One Year?

Licious Startup was founded by Abhay Hanjura & Vivek Gupta and is India’s first meat delivery service provider. The company has grown to over 500% in one year only.

Swati Chandra 4900 Read
WhiteHat Jr Ed-tech – How this Startup Grew to $30M in Just One Year?

WhiteHat Jr is a popular online Ed-tech platform founded by Karan Bajaj in 2019. The startup was acquired by Byju’s in 2020 at a $300 Valuation.

Soha Habib 6771 Read
Online Ed-tech Unacademy - India’s Second Most Valued Startup

Unacademy is an online learning platform founded by Gaurav Munjal where users can watch online educational videos created by experienced educators. The startup is valued at $2 Billion after latest funding.

Riya Kumari 4557 Read
Car Rental Startup DriveZy creates $400M Market Valuation

Drivezy was founded in 2015 & allows travelers to rent cars, scooters, and motorcycles from local people. The startup currently operates in 21 Indian cities with a fleet of 4,000 automobiles and 16,000 two-wheelers.

Anil Diggiwal 4554 Read

Social Startups

Delhi-Based EaseMyTrip Startup Story – Travel Company that Beat the Pandemic

EaseMyTrip is one of the best travel companies in India, with an expected growth of 70-80%. The app got founded by Nishant Pittie, Rikant Pittie, Prashant Pittie in 2008. They are selling 20,000 tickets every day, and the profit got doubled after the pandemic.

Digital Yug 3464 Read
India’s Leading Online Pharmacy Netmeds Tops Market Valuation at $125 Million

Netmeds is an Indian healthcare startup founded by Pradeep Dhadha in 2010. Reliance industries recently acquired Netmeds for final deal of 604 crore Rupees. The startup is valued over $120 million now.

Swati Chandra 8619 Read
How Just Dial founder VSS Mani came with Internet Search Idea in 1996?

Just Dial is a Mumbai based Internet Search company that was started in 1996 by VSS Mani with only 50,000. Now, the firm is valued over $1.8 Billion and was acquired by Reliance Retails in 2020.

Swati Chandra 4492 Read
How Three Friends Made Bank Bazaar - A Rs. 2000 Crore Startup?

BankBazaar, a Fintect Startup founded in 2008, is the long-awaited remedy to the rigged Indian banking system and was founded by Adhil Shetty, Arjun Shetty, and Rati Shetty. The company was valued over INR 1982 Cr in March 2020.

Rashmi Sahu 3442 Read
Screwvala’s Indian Edtech UpGrad is Set for Unicorn $1B Valuation

UpGrad is an Indian startup that aims to provide higher education & specialized studies through digital platforms. The startup is currently valued at $900 million and seeks to impact the 5 million Indian workforces by 2025.

Rashmi Sahu 2985 Read
Fresh Startup Bimaplan Raises $500M Funding from Y Combinator

Bimaplan was started by Vikul Goyal in February 2020 & aims to provide low premium insurance packages to medium and low-income groups.

Muskan Garg 2459 Read
ShareChat Story: Founders Find Success After 14 Failures

ShareChat was released in June 2020 by Mohalla Tech Pvt. Ltd., after government banned TikTok. The App currently has more than 18 crore users & is valued at whopping $2.1 Billion.

Rupsa Das 4908 Read
Policy Bazaar Story: Just Simplifying Insurance Comparison

Yashish Dahiya saw the huge gap between insurance sector and people and founded Policy Bazaar in 2008. Read the story of first Indian IPO unicorn.

Swati Chandra 3097 Read

Lifestyle Startups

The Growth Story of Likee Video Making Platform in India – Top Breakout App 2019

Likee App is one of the most popular short-video making platforms amongst millennials. It got founded in 2017 by Jason Hu and David Xueling Li. It has 115.3 million active users, 330 million downloads and is operative in more than 180 countries.

Digital Yug 9441 Read
Crowdfire’s Unique Idea to Handle Social Media – A Digital Manager in your Pocket

Crowdfire is a social media management tool for users to increase engagement and build platforms. Anirudh Khusape, Nischal Shetty, Sameer Mhatre, and Siddharth Menon invented Crowdfire in 2010 in Mumbai, Maharashtra.

Kriti Taggarse 3385 Read
Story of Myntra & its Genius Influencer Marketing Strategy to Attract Customers

Myntra is a Bangalore based fashion Ecommerce platform that was started by Mukesh Bhansal in 2007 as a personalized gift portal. However, the founders later made it a fashion portal and in 2014, Flipkart acquired it for INR 2000 Crores.

Digital Yug 7345 Read
Hike Messenger – Kavin Bharti Mittal & his Super Social Media Brainchild

Hike Messenger is an Indian messaging app founded by Kavin Mittal (Bharti Mittal’s Son). The app offers features like messaging, voice calls, UPI payments, cab bookings, etc., and is valued over $1.4 Billion.

Digital Yug 3396 Read
Will Kunal Bahl’s Dream Startup be Able to Stand Again on Top?

Snapdeal is a popular Indian e-commerce that was started by Kunal Bahl & Rohit Bansal in 2010 and within 6 years, in 2016, became a $6.5 billion company. However, the idea soon failed with many loopholes and is now trying to make a comeback again.

Swati Chandra 2418 Read
Pune Based FirstCry Startup – Ready to Hit $2 Billion Market Valuation

FirstCry is the first dedicated E-commerce store for Kids, nurses, and Moms that was started by Supam Maheshwari in 2010 under BrainBees Solutions Pvt Ltd. The company has rose significantly and is today valued over $2 Billion.

Soha Habib 4200 Read
Kishore Biyani’s Big Bazaar and the Story of its Rise, Fall, and Controversial Journey

Big Bazaar is India’s biggest retail supermarket chain that Kishore Biyani started in 2001 through Future Group. However, the indisputable business model of Big Bazaar had many loopholes that led to its failure and, in the end, sale to Reliance.

Swati Chandra 21410 Read
PhonePe – Startup that Broke 1 Billion+ Transactions in One Month Mark

PhonePe is an Indian digital payment platform that was started by Sameer Nigam, Burzin Engineer, Rahul Chari in 2015 and was acquired by Flipkart later. The app is available in 11 languages with user base of 280 Million.

Swati Chandra 5199 Read