What is Search Engine Optimization & How it Works?

Search Engine Optimization (SEO) is the process of enhancing the amount and quality of visitors to your website through organic search engine results. If you want to increase organic traffic to any website, you must first understand and adhere to Google's algorithm. If you want more video views, it all comes down to YouTube's algorithm. Because each search engine has a unique ranking mechanism, it would be challenging to cover all of them in this tutorial.

So, coming forward in this article, we'll concentrate on how to rank in the world's largest search engine.

SEO: Simple Words

In a nutshell, SEO works by proving to search engines that your material is the most excellent match any particular topic or query. This is due to all search engines having same goal: to provide their users with the best, most relevant results. The exact method you use depends on the search engine you're optimizing for.

SEO Working: How it Helps?

Let's break down that term and look at the elements to grasp the actual meaning of SEO:

• High-Quality Traffic You may get all the visits you want, but if they're going to your site because Google says you're an Apple computer resource when you're a farmer selling apples, that's not quality traffic. Rather, you want to attract users who are interested in your items.
• High Traffic Volume More traffic is better if you have the proper folks clicking through from those search engine results pages (SERPs).
• Natural Results Advertisements dominate many SERPs. Any traffic that doesn’t come from any paid advertising is referred to as organic traffic.

SEO & Algorithm: Understanding Ranking

A search engine might be thought of as a website where you write (or voice) a query into a box, and Google, Yahoo!, Bing, or whichever search engine you're using magically responds with a long list of links to sites that could answer your inquiry.

Yes, exactly. But have you ever considered what's behind those enchanted lists of hyperlinks?

Crawler: Google (or any other search engine you use) has a crawler that goes out and collects data on all the stuff they can discover on the Internet. Crawlers return all of those 1s and 0s to the search engine to create an index. After that, the index is sent into an algorithm that tries to match all of the data with your query.

So, this was all about SEO and its working. It takes considerable time to understand the topic deep, and this was all basic superficial knowledge to get an idea. If you want to make a career in it, try taking a full-fledge course.

However, if you are looking to SEO optimize your website; try hiring an expert, like SEOYug. You might make a mistake and do harm instead of good. If you are unsure about their service, try booking a free consultation with them on a call or through email.