Coolwinks Startup Story – The Promising Eyewear Brand of India

Coolwinks is one of many brands in India that are shaping the eyewear industry's trends. Their primary goal is to find an audience to advertise their youthful eyewear items too. They have currently served over 30 lakh clients from diverse geographical places. It got founded by Ganesh Iyer in 2016.

By Digital Yug Mar 14 2022 2:25PM 5669 Read
Coolwinks Startup – Providing You High-Quality, Affordable Eyewear

Various trends emerge in the Indian market; whether exciting, insane, or odd, fashion evolves. If you want to be fashionable and contemporary, you must keep up with current trends. It applies not only to clothing, footwear, and haircuts but also to eyeglasses. The fashion in the eyewear market is also experiencing fascinating changes and rolls nowadays, from classic to current. Therefore, one must abandon outdated fashion trends and experiment with frames, sunglasses, goggles, lenses, and other accessories to stay current. Coolwinks is one of many brands in India that are shaping the eyewear industry's trends. In this article, you will learn more about the eyeglass brands available in India.

Coolwinks Startup - Key Highlights

  • Startup Name – Coolwinks
  • Founded – 2016
  • Founder - Ganesh Iyer
  • Sector - E-commerce (Eye Wear)
  • Headquarter - Gurgaon, Haryana
  • Website -

Coolwinks Startup - About

Coolwinks got established in 2016. It is an Indian startup with an online eyewear store that sells various eyewear products such as sunglasses, eyeglasses, and contact lenses. They've established themselves as a brand in India, where customers can get the most up-to-date frame styles, designs, and technology in the eyewear market. Their primary goal is to find an audience to advertise their youthful eyewear items too.

They have currently served over 30 lakh clients from diverse geographical places. They also have over a million users on their app and over 4000 different things to offer their clients.

Coolwink Founder - Ganesh Iyer

Coolwinks got founded by Ganesh Iyer. He has worked for Goibibo and Akbar Online Booking Pvt. Ltd. before launching the company. He graduated from Mumbai University with a bachelor's degree in commerce and a master's degree in business, focusing on information technology and marketing.

Coolwinks Startup – Brand Name and Logo

  • Brand Name - The term Coolwinks is self-explanatory. The company is a major online eyeglasses retailer specializing in a stylish selection of fashionable spectacles, sunglasses, and eyewear.
  • Logo - the Company’s logo is also rather intriguing, with the semi-colon wearing a frame that depicts what the company has to give its clients.

Coolwinks Startup - Business Model

Coolwinks offers a vast choice of almost non-competitive products. Coolwinks' business concept got based on an e-commerce platform. The following are critical aspects of their business model:

  • Highest Quality : One of the most critical aspects of Coolwink business approach is quality. Their goal is to give high-quality eyewear to their consumers so that they are delighted.
  • Reasonably Priced : Coolwinks aspires to give high-quality products that are also affordable to Indians. Their goal is to achieve maximum accessibility and availability at a reasonable cost.
  • Trendy and Youthful : Coolwinks' motto is "fashion trends at reasonable prices." As a result, their merchandise is highly youthful and fashionable, which is currently in style.
  • Wide Range of Options : Coolwinks' business model brought a vast range of products designed with changing times and come in thousands of different kinds.

Coolwinks Startup – Products Range

Coolwinks offers a vast and comprehensive selection of categories and goods. In addition, they have products for men and women, as well as children.

Eyeglasses, Sunglasses, and Contact Lenses are only a few of their key categories. Each has a unique set of products in color, size, type, brand, and shape.

Coolwinks Startup - Marketing Strategies

Coolwinks has used some brilliant marketing methods to create its brand in the Indian market in a relatively short period. Initially, they pursued selling their goods for as little as Rs. 5 per sunglass.

They chose this excellent marketing strategy for a variety of reasons:

  • Coolwinks desired to gain the Indian market's devotion to their products.
  • They were making money as affiliates using online payment platforms such as Paytm.
  • Coolwinks' business strategy and marketing methods have attracted a variety of investors and drawn a variety of investments, allowing them to provide a variety of discounts.
  • Coolwinks does not spend a lot of money on commercials and saves a lot of money on advertising.

Coolwinks Startup - Competitors

In India, there are a variety of eyewear brands. Even though Coolwinks has its position in the industry, it faces stiff competition.

Coolwinks' main competitors are:

  • Lenskart
  • Specsavers
  • Specs from the past
  • Waldo
  • Eye rim
  • Buy Smart Glasses
  • Buy Directly with Your Eyes
  • Boutique

Coolwinks Startup – A Massive Online Eyewear Platform

Coolwinks, a massive online eyewear platform, has sold a wide range of items for various purposes and demands. As a result, Coolwinks has grown in popularity in the Indian market, catering to all customers around the country and growing its customer base every day. They are committed to assisting thousands and millions of individuals in improving their eyesight and, as a result, leading to better lives.

Digital Yug
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Digital Yug is an Indian digital media platform that posts real life stories, events, news, and blogs about startups, entrepreneurs, and successful people. The company was founded by Dr Anil Diggiwal in 2018 and is currently a privately owned, bootstrapped organization. This Jaipur based company publishes & focuses on undiscovered, small startup stories.

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