Proposals of all kinds can be challenging. You're negotiating with someone to pick you — or, in the case of business proposals, the venture — and hoping they'll see why you're the best fit. To write a business proposal, you must be able to express your view of the future client's dilemma and why your company is the right option. A poor suggestion will cause even the best-crafted proposals to be refused.
A well-written proposal starts the same way as every other piece of writing does: by collecting facts. You probably already have details about your future client if you've already created a personalized solution to their issue. Reread it to remind yourself of the problem they're attempting to tackle and industry trends.
If you've prepared promotional tactics like battle cards, go through them again and see if there's any pre-written jargon for what sets the business apart from the competition. And, of course, make sure you understand every detail of the plan.
Best Way to Write Business Proposal
- Create a title page for the proposal.
- Create a cover letter.
- A table of contents should be included.
- Make a brief executive summary.
- Create a solution plan.
- Add additional services or methodologies being used.
- About Us
- Add pricing.
- Terms and Conditions should be included.
- Add a CTA and an Agreement.
Business Proposal's Fundamental Framework:
Building a company plan is similar to constructing a home. However, business plan components can differ depending on the market, organization size, and many other considerations, just as the construction of a house varies based on location and the architect's or homeowner's expectations.
In any case, certain elements are needed at all times. Therefore, the receiver of your proposal will be asking for the following three points from it. Consider these to be the business proposal's roof, walls, and foundation:
- Company information: Who are you, your credentials, and why should a prospective client choose you over your competitors?
- Demonstrated understanding of the issue: Demonstrate that you've paid attention and done your homework. You are aware of the client's requirements.
- Pricing and methodology: How precisely can you solve the client's issue, and how much will it cost?
- Step 1: Create a title page Basic details such as the company's name and contact information, your company logo, client's name, and contact information, the year and title are included in this section. It gives the plan a neat, well-organized, and well-put-together appearance.
- Step 2: Have a cover letter. Will you approach a prospective customer and begin discussing project details without first introducing yourself? The presentation comes in the form of a cover letter. Include a one-liner about your brand, a brief history of how it came to be, and a quick rundown of what sets your business apart from the competition. Make it approachable and invite your reader to contact you if they have any concerns. A thank you note and a signature should be used at the end.
- Step 3: Make a table of contents. Have an outline table of contents unless the proposal is very brief. It informs the reader of what to expect from the document. You can also create a clickable table of contents by mailing it online, meaning your new customer can quickly revisit parts without having to browse through several pages.
- Step 4: Make a brief executive summary. It essentially sets the tone for the proposal, explaining why you're submitting it and why the customer wants to hear it. To make it more relevant and entertaining, tie mentions of your company's services to your client's issues. Then, based on the tasks you're doing with the customer and the business they're in, the executive summary will change.
- Step 5: Make a Proposal This segment describes the solution you're proposing. Describe the project's expected result and timeline in general. Often, answer the client's concerns and assure them that you are the right person for the role.
- Step 6: Include services/methodologies This part delves into the nuances of the customized plan the firm has devised for the prospective customers, which is covered in the idea section. Anticipate their questions and walk them through the process, so they understand just what they're getting into if they recruit you.
Specify just what they can expect in terms of deliverables and what they can expect them. A calendar that pairs deliverables with their due dates improves the visual appeal of the paper and makes the material more digestible. If required, add more details.
- Step 7: About Us The cover letter introduced you, but the about us segment is where you can show off what makes your business the best in the industry. Include short bios and photographs of the individuals they'll be meeting with to give the impression that your new customer is getting to know your business. Include customer testimonials or case reports that demonstrate your previous achievements, honours, and social evidence.
- Step 8: Set the pricing Specifics are crucial in this segment. Create a price table that specifically describes each product or service, then couple it with the most precise pricing details you can offer — you don't want to overestimate the cost and scare your prospective customer away with high estimation. However, you still don't want to underestimate the cost and leave your client vulnerable to unforeseen pricing problems down the road.
Potential customers should tick off programs that they believe they like, and the net expense will be calculated for them, meaning none of you will have to worry about mistakes when crunching numbers.
- Step 9: Inclusion of Terms and Conditions It is where you decide the agreement's length, the completion schedule, payment deadlines, and forms, when and how the proposal will be updated. In essence, it's a summary of what you and the customer consent to by accepting the plan. If you have an in-house law team, go through the terms and conditions with them before sending the application out. However, you should usually adhere to a consistent framework with your customers.
- Step 10: Add an agreement and a CTA. This is where the terminology "by signing below, you commit to" comes into play. What does your prospective client's signature on this form mean? You should also have a polite prompt, similar to the one you used at the end of your cover letter. You're finished until you've added your signature bins. Make it simple for your customers to commit, regardless of how you expect them to do so. Using a signature and date portion will speed up the closing process.
You can also save time using vetted, industry-specific models that take the guesswork out of what's expected in your industry.
Tips on How to Write a Better Plan
Try these quick tips to build a plan that inspires your future customer and makes it easy for them to get the answers they need:
- Go for a visual approach: Include team member headshots in your About Us section, photographs of your jobs, infographics, block quotations, bulleted lists, and other visual aids that help your reader get to the good stuff faster.
- Include numerical results: Would you instead employ a firm that says, "Our clients love us!" or "We've helped more than 700 businesses boost their revenue by 35% to date."? Figures are eye-catching and aid in the development of confidence.
- Accept the digital age: No one enjoys receiving large envelopes in the mail. You can provide videos of your product or service (which are an excellent addition to your services section), conveniently annotate and edit your proposal, and offer the option to sign if you submit it electronically.
- Read it repeatedly: Your plan informs your customer of the level of service they may expect from your company. You won't get employed if it's full of typos, spelling, and grammatical mistakes, which seem sloppy.
- Have the brand in mind: Business plans, once again, are a reflection of the business. When writing copy, keep your audience in mind, but still keep your brand voice in mind. Find good ways to sprinkle any of it in if it's a bit quirky. If all is in order, go in the direction. Via your proposal, your reader can learn about your business.