Micromax or Micromax Informatics is an electronics company that manufactures & markets Smart phones, laptops, tablets, Air Conditioners, LED TVs, refrigerators, washing machines, and other home appliances. It has been one of the largest companies that produce low priced smartphones in India. It was founded by Rahul Sharma and Rohit Patel in the year 2000 and is an international electronics company. They began to sell phones in the year 2008 and also own a company YU Televentures.
Fun Fact : In the year 2014, it was considered the tenth largest smartphone seller in the world.
In the year 2014 Micromax became one of the most reselling companies to deliver phones in India. In the same year, it was also recognized as the first Indian company to sell phones in Russia. It launched a new sub-brand "IN" in the year 2020. The company Micromax is known for selling mobile handsets such as feature phones and smartphones, Consumer electronics such as televisions, washing machines, refrigerators, and air conditioners.
Fun Fact : Micromax has over three manufacturing factories, located in Bhiwadi in Rajasthan, Rudrapur in Uttarakhand, and Telangana.
YU Televentures was launched on 18th December 2014 as a combined venture of both Micromax Informatics and Cyanogen. Later it was declared as the sub-brand of Micromax as was turned to the official website of Micromax. The company provides a variety of phones such as YU Yureka, YU Yureka Plus, YU Yureka Note, YU Yureka S, YU Yuphoria, YU Eutopia, YU Yunicorn, YU Yunique, YU Yunique Plus, and many more. It also produces health devices and many other products.
Rahul Sharma along with Rohit Patel founded Micromax in the year 2000. He is the CEO of the electronic company Micromax Informatics. He has a bachelor's degree in Commerce which he pursued from The University of Saskatchewan, Canada. He also has a Mechanical engineering degree from Rashtrasant Tukadoji Maharaj Nagpur University.
Note : About 20,000+ people are employed at Micromax.
The company Micromax Informatics is being funded by several investors including:
Investors | Amount | Date | Round |
- | - | April 2017 | Secondary |
Sequoia Capital | $43 million | September 2010 | Late VC |
TA associates | $45 million | January 2010 | Late VC |
It has raised a total of $88 million in funds. It's a fundraised on the year 2017. It has over 4 investors & the recent ones include- Madison India Capital and Sandstone Capital.
Year | Amount | Profit |
2014-2015 | Rs. 10,451 crore | Rs. 364 crore |
2018-2019 | Rs. 2443 crore | Rs.145 crore |
Micromax is one of the advanced mobile brands but it has also faced a lot of problems to climb the ladder:
In the year 2013 one of the highest-paid Hollywood actors was the brand ambassador of Micromax's model Canvas Turbo A250 which was one of the first flagship phones produced by Micromax. Bollywood celebrities like Twinkle Khanna and Akshay Khanna have also endorsed this brand.
Micromax Informatics or Micromax is considered to be one of the most selling brands in India. It creates affordably priced feature phones. It now has a strong footing and also launched a subsidiary brand name YU Televentures. It is one of the companies that have defeated several brands including Samsung.
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