Tax2Win Success Story – Making Tax Filing Easier for You

Tax2Win is one of India’s best tax filing platforms. The company got founded by Abhishek Soni and Vertik Kedia in 2015. The company’s headquarters is in Jaipur, Rajasthan and they have raised a total funding of $1 M. Tax2Win has seen tremendous growth since its incorporation and they have over a million satisfied customers.

By Ishika Agrawal May 4 2022 1:05PM 1995 Read
Tax2Win Success Story – Fastest Growing ITR Filing Startup in India

Tax filing is a tedious process and usually, a normal person faces several difficulties while filing an ITR or doing anything related to tax. Tax2Win is one such company that makes all this hustle easier for its customers. They provide various services related to tax filing with 100% accuracy and ultimate care. Over a million people take the support of Tax2Win for the hassle-free job and the customer rating of the company is 4.9. So let us get into this article to read the success story of this amazing company.

Tax2Win – Key Highlights

  • Company Name – Tax2Win
  • Founders – Abhishek Soni and Vertika Kedia
  • Founding Year – 2015
  • Headquarters – Jaipur, Rajasthan, India
  • Company type – Private
  • Industry – Fintech, Financial Services, Software
  • No. of employees – 200-250
  • Website –

Tax2Win – Founders

  • Abhishek Soni – He is the co-founder of Tax2Win. Abhishek is a qualified CA from ICAI and he used to work for Ernst & Young as an auditor before founding this company.
  • Vertika Kedia – She is the co-founder of Tax2Win. Vertika holds a B.Com degree from IIS University and she is also a qualified CA from the ICAI. She is also the co-founder of Winiin Taxscope Pvt. Ltd.

Tax2Win – Brand Name, Logo, and Tagline

  • Brand Name – The brand name of the company is simple, easy to remember, and resonates with the idea of the business as well.
  • Logo – The company’s logo is in the form of two green colour ticks under a black circle.
  • Tagline – The company’s tagline is – India’s best e-filing portal.

Tax2Win – Business Model

The company follows a B2C (Business to Customer) model.

Tax2Win – Services

Some of the services provided by the company are as follows:

  • Get a personal eCA
  • File revised returns
  • Plan tax and file ITRs
  • NRI taxes and ITR filing
  • File ITR yourself with Tax2Win

Tax2Win – Growth

Tax2Win has witnessed tremendous growth in just a few years of incorporation. It has already become one of India’s best ITR filing startups and most of the customers have rated it high as compared to other companies in this field. Some of the major growth factors seen by the company are as follows:

  • The company already has more than a million satisfied clients.
  • Tax2Win does its job with 100% accuracy and this is what attracts most of the customers.
  • The company also offers hassle-free 24x7 support to every customer.
  • The company has a service rating of 4.9.
  • Tax2Win comes under the Top 25 emerging startups of Asia.
  • The company is authorised by the Income Tax Department.
  • Every month the company spends more than 2,40,000 hours doing taxes.
  • The company is registered with Startup India which is an initiative by the Govt. of India.
  • It is also supported by iStart which is an initiative for startups by the Rajasthan Govt.
  • Tax2Win is supporting Govt. of India by making India Digital and paper-free.

Tax2Win – Milestones

Tax2Win has attained several milestones in its entrepreneurial journey. Some of the major milestones reached by the company are as follows:

  • May 2015 – Founders meet and discuss the tax problems that non-CAs face. This led to the birth of Tax2Win.
  • July 2015 – Beta test of the company done. The idea worked and the market responded well.
  • Aug 2015 – Tax2Win raises 1 Million USD in the seed round.
  • July 2016 – The company launched specially designed software to help people file taxes on their own. This software is to date the best in the market and it files the returns very fast with maximum accuracy. It just takes an individual even less than 2 minutes for filling an ITR across the country.
  • October 2017 – Word spreads the company serves PAN India without compromising on professionalism, quality, and accuracy.
  • Aug 2020 – Tax2Win launches tax planning optimizer tool and Fisdom acquires Tax2Win.

Tax2Win – USP

Tax2Win is one such company that has several USPs. This is because most people trust them for the successful filing of their ITR. Some of the main USPs of the company are as follows:

  • Superior Quality – The company checks and double-checks everything they do, to ensure that the customer files accurate returns and gets maximum refunds.
  • Personalised Experience – Tax2Win asks very simple and basic questions about your income before personalizing their client’s tax filing experience.
  • Most Accurate Algorithm – The algorithm has been checked by more than hundreds of Chartered Accountants. They have done data validation checks in every field and the company has a 99% data import facility.
  • Expertise – Tax2win has a whole team of expert CAs who browse through hundreds of tax provisions to ensure that the customers get the maximum refunds.
  • Plain Language – Tax is difficult to understand for any normal person. The startup makes its customers understand what’s best for their tax health.
  • Genuine Care – This is also one of the main USPs of the company. It is the first and foremost priority of the company to make their clients get all the benefits of every tax provision they deserve.

Tax2Win – Funding and Investors

Tax2Win raised a funding of $1 M in 1 round of funding. The details of that funding are mentioned below:

$1 M – Seed round, July 19, 2016

Tax2Win – Brands Empowered

The startup empowers over 10 multinational brands. Some of the brands empowered by the company are as follows:

  • Yono SBI
  • Paytm
  • ICICI Bank
  • ICICI Prudential
  • Life99
  • Bajaj Finserv
  • Induslnd Bank
  • Google Pay
  • Darwinbox
  • PhonePe
  • ZingHR
  • BenefitHub

Tax2Win – Competitors

Comeptiotn is a part and parcel of everyone’s life. Having a healthy competitor in the business is beneficial for the customers and it also removes the monopoly of any single company in the market. Tax2Win also has several good competitors in the market. Some of them are as follows:

  • Vyapar
  • ClearTax
  • JioGST
  • TaxSpanner
  • TaxAdda
  • Makeyourtax
  • Express GST
  • Effitrac GST
  • Gen GST Software
  • TaxZippy

Tax2Win – Challenges Faced

Every startup has to face various challenges in its entrepreneurial journey. Tax2Win also had to face numerous challenges to establish its brand in the markets. Some of the main challenges faced by the company are as follows:

  • Server Issues – A lot of times the companies in this industry have to go through this challenge. However, this can be solved easily but this challenge keeps happening.
  • Competitors – The company has a lot of competitors in the market and it is not that easy to shift their customers all of a sudden. Tax2Win however has a good customer base and it will slowly raise the bar of its ultimate service. Some of its competitors are also performing well on various levels and it would not be that easy for Tax2win to overshadow all of its competitors all of a sudden. They will have to keep working hard to provide the best service in the market.

Tax2Win – Future Plans

Tax2Win has various exciting plans for the coming future. Some of the upcoming plans of the startup are as follows:

  • The company is looking to increase its customer base by the end of FY 2023.
  • They are also planning to hire more employees to grow their business.
  • Tax2Win is looking to increase the number of services on their portal for the ultimate ease of the customers.
Ishika Agrawal
Ishika Agrawal View More Posts

While trying her hands on the creative - content writing bit, Ishika is also keen on getting a degree in LLB in two years. She has written over 20 articles for a number of websites. She has been a researcher for and interned with quite a few NGOs. At an age of, well, 20, she is bent on exploring a plethora of fields of work demanding versatility and a peculiarity with expertise. The one thing she wants to build and gain, more than anything else, is EXPERIENCE.

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