Tinkerly Startup Story – India’s Promising Edtech Startup

Tinkerly Startup Story – Providing Best Coding Courses to Your Kids

Coding is a craze amongst the Indian kids. It is so much more than just software development. Tinkely is one such startup that brings various things such as STEM education, IoT, robotics, AI, etc. for kids from standard 1 to 12. It uniquely blends both toys and vernacular content that enables their student to make smart AI gadgets, cool robots, write codes, etc. These skills are very much important to train these kids for the coming future. So let us get into this article to read the success story of this amazing Jaipur bases startup.

Tinkerly – Key Points

Company Name – Tinkerly
Founding Year – Jan 1, 2015
Founders – Vivek Pathak, Sharad Bansal, OP Godara, Kapil Arya
Headquarters – Jaipur, Rajasthan, India
Company Type – Private
Industry – Edtech, Software
Number of employees – 50 - 75
Total funding amount – INR 65 M
Website – tinker.ly

Tinkerly – Founders

Vivek Pathak – Vivek is the MD and co-founder of the company. Pathak holds a degree in MBA from XLRI Jsr. and he has a working experience of over 8.5 years in strategy management and software development. Vivek looks after talent acquisition, research, and strategy management in Tinkerly.
Sharad Bansal – Sharad is the CEO and co-founder of the company. Sharad holds a degree in Bachelor of Technology in textile and a minor in business management from IIT Delhi. He looks after the marketing, investor relation, and investor in the company.
OP Godara – OP is the co-founder and COO of the company. He holds a Bachelor's degree from IIT Delhi. Op leads to the converted deals, followed by operations, and business development in the company.
Kapil Arya – Kapil is the CTO and co-founder of the comapny. Kapil holds a degree in B.Tech and M.Tech in chemical engineering from IIT Delhi. He heads the R & D Department in the company.

Tinkerly – Team

The team members of the company are as follows:

Shalini Singh – Associate Business Manager
Siddhart Soni – Product Designer
Tanya Prabhakar – Manager of International Business
Ran veer Singh – Accounts Executive
Palak Sharma – HR Executive

Tinkerly – Brand Name, Logo, and Tagline

Brand Name – The brand name of the company got originated from the word ‘Tinker’, which means a mischievous child. Since the company’s main focus is on children and hence the name perfectly suits them.
Logo – Tinkerly’s logo is in bright yellow and black colour. It is simple and distinguishable as well.
Tagline – The tagline of the company is – ‘Aaj ki Hobby, Kal ka Hunar’.

Tinkerly – Business Model

The company follows B2C (Business to Customer) and B2B (Business to Business) models.

Tinkerly – Services Offered

Some of the exclusive services offered by the company are as follows:

360-degree solution – The company provides 360 degrees solutions not just to students, but also the teachers, parents, and schools.
Types of equipment & Kits – Tinkerly also provides topic wise portable practical teaching kits.
Practice Sheets – The company also focuses on the chapter wise HW, thus cementing the concepts.
Content – The team also provides text and video demos for every tool.
Ponder Questions – Tinkerly has more than 10,000 open-ended high order thinking questions.
13 x 7 support – The company provides a 13 x 7 support system to all of its customers via live chat, call or email.

Tinkerly – Growth

Some of the growth factors of the company are as follows:

More than 35,000 app users
Over 12,000 monthly active users
More than 1,50,000 students
More than 1,000 paid users on the app
Over 7000 teachers on the platform
Earned revenue of INR 5.5 Cr in FY 2020
Partnered with 250 schools across India
Over 3,00,000 learning hours
60% of schools are from tier 2 and tier 3 cities

Tinkerly – Funding and Investors

Tinkerly has recently risen funding of INR 65 M in 1 round. The details of the funding and investors are mentioned below:

INR 65 M – Seed Round, Navneet, SucSeed, Rain (Rajasthan Angel Innovators Network), Keiretsu Forum, Sep 12, 2021

Tinkerly – Awards and Recognitions

Tinkely has won several awards for its commendable performance in the Edtech field. Some of them are as follows:

Intel – DST Innovate for Digital India Challenge, 22 July 2015
TATA Trusts – Science and Technology-based Social Entrepreneurship in India, Feb 2, 2016
Royal Academy of Engineering – Third Place in Leaders in Innovation Fellowships, 2016 – 2017
Education Evangelist of India – By Great Place to Study, 2019
Global Education and Skill Summit Leadership Award – For Best Solutio in STEM Education, 2019

Tinkerly – Competitors

Some of the top competitors of the company are as follows:

Subha
Stones2Milestones
Zoodles
Learn2Earn
SimpleK12

Tinkerly – Challenges Faced

Some of the significant challenges faced by the company are as follows:

Traditional learning – This is one of the biggest challenges for the company as a lot of people in India still prefer to send their kids to the traditional form of learning. They are resistant to the change and even many schools and teachers consider technology as a threat to their profession.
Low Budget – Many schools in India still cannot afford to inculcate technology in their education process. They have a limited budget and hence they are unable to implement the required changes.
Absence of training – This is also one of the main challenges for the company. A lot of online teachers are less trained compared to offline trainers. This leads to various challenges and ultimately parents refrain from sending their kids for online education.
Competitors – Edtech was new 7-8 years ago, but now several companies perform in this niche. Thus, Tinkerly has many competitors in the market and some of them are exceptionally good. The company has to perform very well daily to keep up with its competitors.