How Gaming Bot Startup Discord is Planning to Lead the Market with Innovation?

Discord is a community-based building platform that combines VoIP, instant chat, and digital distribution. The startup was launched in 2015 by Jason Citron and Stan Vishnevskiy and is currently valued over $7 billion.

By Anil Diggiwal Jul 2 2021 1:52PM 3259 Read
Discord - Gaming Chat Startup Hits $7 Billion Market Valuation after Funding

Discord is a community-building platform publicly released in May 2015 that combines VoIP, instant chat, and digital distribution. The firm connects users in private conversations or as part of "servers" via voice calls, video calls, text messaging, media, and files when playing video games. Discord began as gaming chat software and has since grown in popularity. However, users began to find non-gaming uses for the platform, prompting Discord to make a few adjustments.

Discord is compatible with Windows, Mac OS X, Android, iOS, Linux, and web browsers. Discord's open-Bot friendly ecosystem is one of the most critical differentiators that make it the go-to software for video games.

Fun Fact: Discord secured $20 million funding in January 2016 from Warner Media.

Discord Startup – Key Stats

  • Startup Name - Discord
  • Developer - Discord Inc.
  • Headquarters - San Francisco, CA
  • Industry - Social Media, Gaming
  • Founded - May 13, 2015
  • Founders - Jason Citron and Stan Vishnevskiy
  • CEO - Jason Citron
  • Area Served - Worldwide
  • Website -

Discord Startup – Features & Working

  • Screen Sharing: You can converse, view videos, and, of course, play games via the screen share feature of Discord. You can also participate in voice conversations.
  • Inline responses: Users can reply to someone straight on their text channel by hitting a message. This improves conversation flow, and firms that wish to react to consumers inquiries would profit from it.
  • Noise Cancellation - When you're speaking with someone, do you ever hear those awful chewing sounds in the background? With the most recent update, that's no longer the case. This functionality may be found in the voice channel.
  • Transparency: Discord allows community users to view your server's rules before joining.
Note: In 2018, Microsoft announced that Xbox Live users could link their Discord and Xbox Live accounts, allowing them to communicate with their Xbox Live friends list through Discord.

Discord Startup - Beginning of Idea

Stan Vishnevskiy and Jason Citron came up with the idea for Discord. Initially, they only sought a means to communicate with other gamers. However, Discord has over 100 million monthly active users, and it shows no signs of slowing down. Citron states:

"He saw how tough it was for his team to work out techniques in games like Final Fantasy XIV and League of Legends using accessible voice over IP (VoIP) technologies throughout the development process".

As a result, a chat service emphasizing user interface and minimum performance effect were created.

Discord Startup - Founders

Discord, founded in May 2015 by Jason Citron and Stan Vishnevskiy, is still the most popular software for gamers to communicate.

  • Jason Citron : Jason Citron also founded OpenFeint, a social, mobile game platform. It was sold for US$104 million in 2011, which he used to establish Hammer & Chisel, a game production firm in 2012.
  • Stanislav Vishnevsky : Stanislav Vishnevsky had also founded Guildwork, another social gaming platform.
Discord Startup - Founders Discord Startup - Founders

Discord Startup Target Audience – Reddit Gaming Groups

Discord took no particular steps to target any one demographic, but certain gaming-related subreddit groups rapidly began to replace their IRC links with Discord links. Discord has become popular among E-sports and LAN tournament players. Relationships with Twitch streams and Diablo and World of Warcraft Reddit groups benefitted the firm. The possibilities are almost limitless, from huge business meetings to job recruiting, from live karaoke nights to virtual wedding celebrations. The services offered by their platform are increasingly attracting more consumers outside of the gaming sector.

Discord Startup – Logo & Tagline

  • Tagline – "Your Place to Talk"
  • Mission : Discord stated in June 2020 that it would move its focus away from video games and toward a more all-purpose communication and chat client for all purposes, with a new motto, "Your place to talk", and a redesigned website.
  • Logo : The most common perception of Discord's logo is that it resembles a game controller with a face. But according to its Twitter account, it's actually a lovely Bot named Clyde

Discord Startup – Funding & Investors

Discord was started back in 2015 as a gaming bot startup and has received funding from 18+ investors in over 10 rounds. With a total investment inflow of $479.3 million, Discord secured its latest funding in December 2020 by Index Ventures & Greenoaks Capital. Here are the complete investment details about the startup:

YearInvestorsRoundFunding Amount
2020Greenoaks CapitalSeries H$100M
2020-Secondary Market-
2020Index VenturesSeries G$100M
2018Greemoaks CapitalSeries F$150M
2018-Series E$50M
2017Index VenturesSeries D$50M
2016Greylock, Spark CapitalSeries C$20M
20159+ Program, Benchmark, TencentSeries B-
2013BenchmarkSeries A$8.2M
2012-Seed Round$1.1M

Discord Startup Business Model - $10 Premium Service

Advertisements and the sale of user data are not authorized on Discord. It has relied on financing money until recently, and it has no plans to charge customers to use the app in the future. Discord's Basic service is available for free. However, you can upgrade to Nitro for $10 a month, which includes additional features like unique emoticons, higher-quality video for streaming gaming screens, and bigger file-upload limits.

Discord Startup – Revenue & Profit

Discord has more than 140 million monthly active users and 300 million registered members. Nitro, Discord's premium upgrade bundle, accounts for nearly all of the company's revenue.

In 2020, Discord made $130 million in sales, up 188% from the previous year.
Amazing Fact: Discord is valued at over $7 billion in 2021, doubling in value in less than a year.

Discord Startup – Mergers & Acquisitions

Nov 2018Blitz App (Personal Gaming Advisor)
June 2021Ubiqquity6 (Augmented Reality Startup, 2017)

Discord Startup Challenges – Spam & Bully Users

One of Discord's most important challenges is that it provides users with anonymity, allowing them to engage in "anything goes" behavior. Technically, anyone from anywhere may build "servers," which are essentially chat rooms. Unfortunately, young audiences may be exposed to explicit content or be bullied as a result of this.

Steps Taken: Discord has already suspended over 133,000 accounts due to spam content such as indecent images posted without permission or two minors trading personal photos.

Discord Startup – Partnerships with Giants

Discord has a high potential to help companies and the community flourish. Several brands have found success using Discord. Some instances are as follows:

  • Adobe's Discord community & users can obtain feedback, ask questions, and discover commissions
  • Newegg has a Discord channel where you can find new deals and receive answers to your questions.
  • Stream Labs, a company that makes streaming software and solutions, also has a Discord account. Its Discord servers include lessons, general conversation, and a variety of other features.

Discord Startup - Competitors

Discord started as a gaming chatbot but has grown exponentially now. The firm has market competition from the following companies:

  • Microsoft Teams
  • Skype
  • Hangouts Chat
  • TeamSpeak
  • Telegram
  • Viber
  • Steam Chat
  • HeySpace
  • Rocket.Chat
  • Slack

Discord Startup Future Plans – Making an All-Rounder Platform

Discord promises to advance and improve its services by adding features such as guided bots, meme bots, bots that gather player information, and more, making it an entertaining platform for users to engage on. Only the founding team's in-depth understanding of the gamers’ psyche and insight into industry trends allowed this to happen.

Anil Diggiwal
Anil Diggiwal View More Posts

Anil Diggiwal is the Chief Editor for DigitalYug. He is particularly interested in business, in addition to international, online tale, quirky, and regional movies. Active in journalism for about a decade and a half, as well as a successful entrepreneur
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