Do you ever notice yourself in a situation where you want to play poker but don't have any cards or chips? EasyPoker got created to address this issue. It's a computerized version of the classic silver-cased poker set. It means you can host poker nights with your friends using the EasyPoker app instead of using traditional poker chips or playing cards. You may now play poker at the bar, around the campfire, or anywhere else. So, let us delve into this article to learn more about the EasyPoker software, product, founders, logo, company model, revenue, growth, obstacles, funding, and accomplishments.
EasyPoker Startup - Key Highlights
- Startup Name - EasyPoker
- Founded - 2019
- Founders - Tobias Oliver Eberhard, Ulrik Hunskjær, Martin Jensen, Anders Eggert
- Sector - App, Online Gaming
- Headquarter - Aarhus, Denmark
- Funding - Bootstrapped
- Legal Name - EasyPoker ApS
- Website - easy.poker
- Contact - [email protected]
EasyPoker Startup – Online Poker Company
EasyPoker is a digitized version of the classic silver-cased poker set. It means you can host poker nights with your friends using the EasyPoker app instead of traditional poker chips or playing cards.
The app's primary goal is to bring live poker with friends back to life by making it as convenient and straightforward as internet poker while keeping the feel of traditional face-to-face poker.
The team provides COVID-19-friendly poker nights to ensure that casual players do not have to cancel their weekly games due to the epidemic.
EasyPoker Startup - Founders and Team
EasyPoker was founded by Tobias Oliver Eberhard, Ulrik Hunskjr, Martin Jensen, and Anders Eggert. Tobias' cousin (Ulrik Hunskjaer) is one of the co-founders, and the other two they met in college. They've all earned a bachelor's degree in multiplatform storytelling and production. In addition, Tobias (EasyPoker's CEO) and Anders Eggert (CFO) have a technological background, while Ulrik (COO) and Martin Jensen (CGO) have experience in product development, marketing, and narrative.
The company now employs five people: the four founders plus a backend engineer. They have a modest office in Aarhus but have been working essentially remotely since the COVID-19 outbreak.
EasyPoker Startup – Brand Name and Logo
- Brand Name – When the team started working on the project, EasyPoker was the first "working title." Unfortunately, it's a fairly generic name, and it's not what Tobias would name a company.
- Logo – The company's logo is in bright shades of green. It is enough to catch the attention of its customers, and it also distinguishes it from other competitive apps. The overall design of the app got intended to be as simple and effective as possible.
EasyPoker Startup - Target Market Size
EasyPoker is active in both the online and traditional "offline" poker markets. Around 400,000,000 people worldwide consider themselves to be casual or experienced poker players. The market is growing at 12% each year.
Furthermore, the company operates in the 'casual gaming' sector. The software eliminates the traditional challenges of allowing face-to-face poker, implying that a game of poker with your pals will be just a tap away - most likely leading to more regular, informal games.
EasyPoker Startup - Revenue Model and Business Model
EasyPoker is also the first poker software to use a subscription-based pricing strategy for the whole app. Extra features and more extensive tables are available with the membership.
EasyPoker's business model is subscription-based. The cost is $5.99 each month, $29.99 every six months, or $39.99 every year.
Fun Fact : When the team started uploading photographs and videos of their prototype on social media channels, they already had 1000+ email subscribers before they launched. After the soft launch, the founders convinced the majority of them to sign up as early users
EasyPoker Startup - User Acquisition and Growth
The startup is experimenting with growth hacking, making it simple for users to invite other participants directly from the app. Aside from that, they've generated web content and performed extensive SEO/ASO. The product got recently launched on Product Hunt, where it quickly rose to become the #1 Product of the Day.
EasyPoker currently has around 7,000 paying subscribers on its platform. In the last four months, the platform has experienced substantial growth, which it intends to continue. In addition, the founders are searching for a funding round that will allow them to expand the product even further.
Interesting Fact : The app did not go live until it had accumulated 150k users.
EasyPoker Startup - Achievements and Recognition
According to the entrepreneur, simply creating the app is a significant accomplishment. The majority of folks never make it this far. The second step is to monetize your users successfully. The third is being able to support yourself using an app you created. Then, of course, being selected '#1 Product of the Day on Product Hunt, where many of the members are from the tech world, was a significant win.
EasyPoker Startup - Conclusion
EasyPoker is a free poker program that allows you to play a private social poker game with your friends, whether it's live or online. There are no chips or playing cards required. The EasyPoker team is obsessed with playing poker with their pals, and you can find them on YouTube, where they provide videos on poker tutorials, poker player stories, behind-the-scenes films, and more. It is the most excellent platform for starting started with poker, whether you're new to the game or looking to improve your game.