Pinkvilla has become a renowned brand in the entertainment industry and was founded in 2007 by a software engineer who loved Bollywood. The internet boom in the country has helped the company to grow and if you are a Bollywood lover too, then you must be familiar with this name. Now every individual can get to know about their favorite celeb in just one click. Pinkvilla has become a go-to entertainment website for all Bollywood lovers. Let's get to know the success story of this startup.
Pinkvilla got founded by Nandini Shenoy in 2007. She is an ex-Microsoft employee and an alumnus of NIT, Karnataka. Nandini is also a Bollywood lover and, her passion for the entertainment industry made her create a website for Bollywood. Now, the company has more than 500 people working for them.
Her team includes PRs, photographers, show hosts, technicians, artists, etc. All of them work together to make this startup a successful business.
Pinkvilla Founder – Nandini Shenoy
Nandini missed all the Bollywood news and gossips while working for Microsoft in Seattle. It gave her the idea of using her software skills to create a platform for all the Bollywood fanatics.
It is one of the most successful entertainment websites and, covers Bollywood news, lifestyle, fashion, movies, celebrities, etc.
Pinkvilla collects its revenue from various movie production houses. These production houses pay the company for allowing their ad sales. Pinkvilla's website gets more than 12 million visitors and around 60 million views every month.
They also earn from YouTube by posting videos almost every day. They receive 400-500 thousand views on average. A significant portion of their revenue also comes from YouTube.
Pinkvilla also has a dedicated YouTube channel for Bollywood and celebrities. It has more than two million subscribers and around three thousand videos. Their channel has received 500 million-plus views and, it is one of the most popular YouTube channels for all the Bollywood news.
Pinkvilla is also active on various social media platforms. They have more than 4 million followers on Instagram, 37 lakh followers on Facebook, and almost 1 million followers on Twitter.
They post various stuff related to celebrities, movies, lifestyle, fashion, etc. The account receives more than 20 thousand likes on each post.
Some of the subsidiaries of the company are as follows:
Pinkvilla has partnered with various companies to provide the best experience to its viewers. Some of its partners are as follows:
Pinkvilla runs a list of shows on its channel. Some of its shows are as follows:
Some of the awards won by the company are as follows:
Pinkvilla came into the market with a very new idea. Paparazzi culture was not so common in the Bollywood industry and, getting papped was new. Pinkvilla hired various photographers to catch every moment of the celebrities. It is how things like airport looks, gym looks, wedding looks, etc., got famous.
Fans loved all the photographs and tiny details about their favorite celebs. It was the beginning of their growth. They have become successful in showbiz and gained huge followers on various social media sites.
The entertainment industry got filled with competition. Be it acting, production, writing, media houses, all of them have competition. Some of the biggest competitors of Pinkvilla are as follows:
Pinkvilla still has a lot of challenges on its way. Some of its biggest challenges are as follows:
Some of the upcoming plans of the company are as follows:
Pinkvilla is doing a spectacular job in the entertainment industry. Their every little information about the Bollywood movies and celebrities keeps their fans and viewers entertained. Channels like these are doing a great job in bridging the gap between celebrities and their fans. They are bringing them even closer and happier.
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