Will Kunal Bahl’s Dream Startup be Able to Stand Again on Top?

Snapdeal is a popular Indian e-commerce that was started by Kunal Bahl & Rohit Bansal in 2010 and within 6 years, in 2016, became a $6.5 billion company. However, the idea soon failed with many loopholes and is now trying to make a comeback again.

By Swati Chandra Aug 14 2021 7:09PM 592 Read
Snapdeal Startup – The $6.5 Billion E-commerce Trying to Comeback

Snapdeal is one of the most popular Indian-based e-commerce portals. It allows the smooth sale of products from the seller to the buyer. E-commerce websites like these have made our lives simpler and, we can rely on these companies. Snapdeal is one of those companies that have over a million customers. They shop every day from its website, creating good traffic on it. The company also offers quick delivery and has a hassle-free return policy. You can buy almost everything that you need in just one click. Let's get to know the success story of this e-commerce company that has transformed online shopping in India.

Snapdeal Startup – Key Points

  • Startup Name - Snapdeal
  • Founded - 2010
  • Founders - Kunal Bahl, Rohit Bansal
  • Area Served - India
  • Headquarters - Gurgaon, Haryana, India
  • Parent Company - Jasper Infotech Pvt. Ltd.
  • Business Type - Private
  • Industry - E-commerce
  • Services - Online Shopping
  • Revenue - $130 million
  • Website - www.snapdeal.com

Snapdeal Story – Founders and Team

Snap deal got founded by Kunal Bahl and Rohit Bansal.

  • Kunal Bahl - He is the CEO and founder of the company. Kunal completed his studies at the Wharton School. He is also an investor in various businesses such as Titan.
  • Rohit Bansal - Rohit is an IIT Delhi graduate and a co-founder of Snapdeal. He is skilled in Business Development and Team Management.
Snapdeal Story Snapdeal Founders

Snapdeal Parent Company - Jasper Infotech Private Limited

Jasper Infotech Private Limited owns Snapdeal. It gets operated as a holding corporation of its parent company. It provides e-commerce and marketing services to its customers through the portal. They also offer various discounts, sales, and vouchers for movies, entertainment, restaurants, lifestyle products, shopping, travel, health packages, etc.

Snapdeal – Brand Name, Logo, and Tagline

  • Brand Name - The name of the corporation signifies its job. It offers various kinds of deals to its customers in just one snap.
  • Logo - The logo of Snapdeal is in a striking pinkish-red color that grabs the attention of its customers.
  • Tagline - Snapdeal changes its catchphrase almost every year. Once the festive season kicks in, they instantly change it to attract more customers. Some of the slogans used by the company are Unbox Life, Bachaate Raho, Dil Ki Deal, etc.

Snapdeal Startup – Business Model

Snapdeal operates on the simple B2C (Business to Customer) model and allows third parties to sell their products directly on the website. Customers from all over the country can buy these products from the official website or app of the company. It offers a matchmaking model of business that connects online buyers to online product sellers. It also provides logistical support and product delivery services to its customers to encourage the use of its platform.

Snapdeal Story – Investors and Funding

Snapdeal has managed to raise $1.8 billion in funds in 13 rounds. Some of the funding and investors of the company are as follows:

  • $12 million - Indo-US Venture Partners, Nexus Venture Partners, Series A Round, 2011
  • $40 million - Bessemer Venture Partners, IndoUS Venture Partners, Nexus Venture Partners, Series B Round, 2011
  • $50 million - eBay, Recruit Holdings, Intel Capital, Ru-Net, Saama Capital, Series C Round, 2013
  • $75 million - Softbank, Venture Round, 2013
  • $133.5 million - eBay, Series D Round, 2014
  • $100 million - Black Rock, Myria, Series E Round, 2014
  • Undisclosed Amount - Ratan Tata, Venture Round, 2014
  • $627 million - Softbank Telecom Corp, Private Equity, 2014
  • $500 million - Alibaba Group, Foxconn Technology Group, SoftBank Telecom Corp, Private Equity, 2015
  • $200 million - Ontario Teacher's Pension Plan, Iron Pillar, Brother Fortune Apparel, Private Equity, 2016
  • $21 million - Clouse SA, Secondary Market, 2016
  • $17 million - Nexus Venture Partners, Rohit Bansal, Kunal Bahl, Venture Round, 2017
  • Undisclosed Amount - Anand Piramal, Venture Round, 2019

Snapdeal Startup – Acquisitions

Snapdeal has acquired more than companies to date. Some of the acquisitions made by the company are as follows:

  • Grabbon - 2010
  • Esportsbuy - 2012
  • Shop - 2013
  • Wishpicker - 2014
  • Doozton - 2014
  • FreeCharge - 2015
  • Exclusively - 2015
  • Unicommerce - 2015
  • MartMobi Technologies - 2015
  • Reduce Data - 2015
  • RupeePower - 2015
  • Fashion - 2015
  • Targeting Mantra - 2015
  • Targeting Mantra - 2016
  • GoJavas - 2016

Snapdeal Story – Partnerships

Snapdeal has partnered with various multinational companies to expand its business. Some of its partnerships are as follows:

  • Premji Invest
  • SoftBank
  • Temasek
  • eBay Inc.
  • BlackRock
  • Foxconn
  • Alibaba
  • Intel Capital
  • Bessemer Venture Partners
  • Tata Group

Snapdeal Startup - Growth Story

Snapdeal has seen significant growth in its business in the past few years. It also conducts various sales during the festive season to increase traffic and attract customers to its site.

  • Snapdeal has seen a growth of almost 500% in the past few years.
  • It has more than 55,000 registered sellers on its website.
  • It has over 210 million listings on the platform.
  • Snapdeal sells over 5 million different types of products on its portal.
  • It offers 820 plus categories to the customers.
  • Snapdeal delivers its products in more than 7000 towns and cities in India.
  • It also gets valued as a billion-dollar corporation.

Snapdeal – Revenue Model & Numbers

Snapdeal is an e-commerce company and, it earns its revenue from charging a small commission from all the registered sellers on the website. They provide a subscription to their customers and get money from there also.

  • Snapdeal's revenue for the FY 2019-20 was $127 million compared to $74 million in the DY 2018-19.
  • The company saw almost twice the growth in its revenue in just one year.
  • The loss also decreased from $25 million in FY 2019-20 compared to $83 million in FY 2018-19.

Snapdeal Startup Competitors

Snapdeal has been in the game for a significant period now. Over time, various new companies have entered the sector. Snapdeal has many competitors in the market and, some of them are performing well on different levels. Few strong competitors of Snapdeal are as follows:

  • Myntra
  • Amazon
  • Shopclues
  • Flipkart
  • Urbanic
  • Club Factory
  • Nykaa Fashion

Snapdeal – India’s Mega E-commerce

Snapdeal is doing a spectacular job in providing the utmost service to its customer. It is one of the leading players in the market almost all of its competitors. The company offers numerous attractive deals to the customers that give them an edge over other e-commerce websites.

Swati Chandra
Swati Chandra View More Posts

I am an English Honours graduate from Delhi University and writing is my passion. I like writing sweet, fun, action-packed mysteries. My characters are clever and fearless, but in real life, I am afraid of basements, bees, and going upstairs when it is dark behind. I have 2+ years of experience in this field and have worked with several websites as an intern.

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